These new Panasonic Wet/Dry Electric Shavers are being launched by the brand for female consumers to provide them with an easy yet effective way to groom from the comfort of home.
The shavers come in the form of the ES-WL80-V and the ES-WL60-G, which are both designed as being perfect for achieving a close shave, while also being safe and gentle on the skin. The shavers are paired with floating blades and outer foils that work together to achieve premium grooming results all over the body.
Senior Product Manager of Personal Care and Health Care at Panasonic commented on the new Panasonic Wet/Dry Electric Shavers saying, "As consumers transition into a new ‘normal’ because of the COVID-19 pandemic, we continue to see many women are still seeking beauty and grooming products they can use in the comfort of their home that provide them with salon-quality results. This has resulted in increased demand for a shaver that can provide a close shave yet be gentle on skin and safe to use. The two new models of the Panasonic Women’s Wet/Dry Electric Shaver are the perfect solution for women's at-home grooming needs."
At-Home Feminine Grooming Tools
These New Panasonic Wet/Dry Electric Shavers are Gentle on Skin
Trend Themes
1. At-home Grooming - The rise of at-home grooming tools presents a disruptive innovation opportunity for the personal care industry to meet the growing demand for safe and effective products.
2. Wet/dry Electric Shavers - The development of wet/dry electric shavers that are gentle on the skin presents a disruptive innovation opportunity for companies looking to tap into the at-home personal care market.
3. Salon-quality Results - The trend of consumers seeking salon-quality results from at-home grooming products presents a disruptive innovation opportunity for companies to develop more advanced and effective products.
Industry Implications
1. Personal Care - The rise of at-home grooming presents an opportunity for the personal care industry to tap into the growing demand for safe and effective products.
2. Beauty - The trend of consumers seeking salon-quality results from at-home grooming products presents an opportunity for the beauty industry to develop more advanced and effective products.
3. Home Appliances - The trend of consumers seeking at-home grooming products that are both safe and effective presents a disruptive innovation opportunity for the home appliance industry to develop new and improved products.