These new Warrior CRUNCH protein bars are the latest addition to the brand's product roster to help consumers easily increase their intake of protein in a delicious way that's inspired by classic recipes.
The new flavors include the Peanut Butter & Jelly and Peanut Butter Cup flavors, which each have 2.3-grams and 2.2-grams of sugar, respectively. Each of the bars boast 20-grams of milk protein in each serving to make them perfect for satisfying hunger between meals or as a post-workout snack.
The new Warrior CRUNCH protein bars are being launched at more than 1,000 supermarket locations and build on the popularity of peanut butter flavor varieties. The bars have 64-grams in each serving and feature a crunchy texture that sets them apart from other varieties on the market.
Peanut Butter Protein Snacks
These New Warrior CRUNCH Bars Come in Two Flavors
Trend Themes
1. Protein-packed Snacks - There is an opportunity to create more protein-packed snack products, like the new Warrior CRUNCH bars, to meet the growing demand for convenient and healthy snacks.
2. Innovative Flavors - Creating innovative and unique flavor combinations, like the Peanut Butter & Jelly and Peanut Butter Cup flavors, can set protein snack products apart from competitors.
3. Texture Innovation - Developing new and interesting textures, like the crunchy texture of the Warrior CRUNCH bars, can create disruption and make products stand out in the snack market.
Industry Implications
1. Food and Beverage - With the rise of health-conscious consumers, there is an opportunity for food and beverage companies to innovate and create new protein snack products.
2. Fitness and Wellness - Protein snacks are popular among fitness enthusiasts and wellness-minded consumers, creating an opportunity for companies to cater to this growing market.
3. Sports Nutrition - Protein snacks like the Warrior CRUNCH bars fit into the sports nutrition category, and there is potential for further innovation in this area to meet the needs and preferences of athletes and active individuals.