The Utz Mike’s Hot Honey Potato Chips have been created in collaboration between the two brands as a sweet heat snack product that's sure to get the attention of shoppers this summer.
The snack features the Utz Original Potato Chips covered with a Mike's Hot Honey-flavored seasoning to pack in salty, sweet and spicy flavors into every bite. The chips are arriving in a variety of size options to suit any scenario including 13-ounce and 7.75-ounce bags alongside a 2.625-ounce on-the-go option. Shoppers will be able to pick the chips up at Walmart, Target, Sam's Club and BJ's Wholesale Club locations starting in June.
Utz Brands, Inc. CEO Howard Friedman commented on the Utz Mike’s Hot Honey Potato Chips saying, "Our new Utz Mike’s Hot Honey Potato Chip perfectly combines our classic, Utz original potato chip with the fierce flavor of Mike’s Hot Honey. As a leader in the salty snack category, we are always looking for craveable new tastes, and the uniquely sweet and heat combination of our newest potato chip is irresistible for those who want bold new flavors when they reach for a snack."
Spiced Honey Snack Chips
Utz Mike’s Hot Honey Potato Chips are Salty-Sweet with a Touch of Heat
Trend Themes
1. Sweet-heat Snacks - Collaborations between traditional snack brands and artisanal or craft food producers signal an opportunity to enhance the flavor profiles of snacks and extend snack category market penetration.
2. Flavor-fusion Chips - Incorporating sweet and spicy flavors into familiar snacks, such as potato chips, can invigorate sales and generate buzz on social media.
3. Portable Snacks - Providing consumers with portable snack options taps into a market need for on-the-go, convenient snacking and complements busy, active lifestyles.
Industry Implications
1. Snack Foods - Collaborations between traditional snack brands and artisanal or craft food producers signal an opportunity to enhance the flavor profiles of snacks and extend snack category market penetration.
2. Food Retail - Incorporating sweet and spicy flavors into familiar snacks, such as potato chips, can invigorate sales and generate buzz on social media.
3. Convenience Stores - Providing consumers with portable snack options taps into a market need for on-the-go, convenient snacking and complements busy, active lifestyles.