Trader Joe's has taken its MVP of cheeses and paired it with a delicious chicken sausage to create the new Unexpected Cheddar Chicken Sausage.
Trader Joe's Unexpected Cheddar is a fan-favorite cheese that's versatile enough for a wide range of dishes. Now, the brand has taken this "Parmesan-like Cheddar" and paired it with "the flavor of savory-seasoned, lightly smoked chicken, sweet bits of caramelized onions and red pepper, and the satisfying snap of a natural pork casing." The result is a fully cooked, ready-to-eat sausage that can be enjoyed grilled, steamed, or pan-fried – whatever method you prefer. From there, you can simply pair the sausage with a fluffy hot do bun, slice it into rounds and mix it into your favorite soup, or chop it up into your next breakfast hash.
Cheddar-Infused Chicken Sausage
Trader Joe’s Unexpected Cheddar Chicken Sausage is Ready to Eat
Trend Themes
1. Cheese-infused Meat Products - There is an opportunity for meat product manufacturers to incorporate various types of cheese into their products to create new flavors and appeal to cheese-loving consumers.
2. Convenient Ready-to-eat Foods - The popularity of ready-to-eat and easy-to-prepare foods is an opportunity for food companies to create more convenient meal options for busy consumers.
3. Cross-branding Food Products - Cross-branding food products, like this combo of Unexpected Cheddar cheese and chicken sausage, can expand the appeal of both products and potentially lead to more sales.
Industry Implications
1. Meat Product Manufacturing - Meat product manufacturers can innovate by experimenting with new cheese flavors and incorporating them into their products to appeal to consumers.
2. Convenience Food Manufacturing - The rise of busy lifestyles and demand for easy-to-prepare foods creates an opportunity for convenience food manufacturers to expand their product offerings.
3. Food Retail - Food retailers can capitalize on cross-branding opportunities by partnering with other food companies to offer unique and appealing product combinations to their customers.