Swedish designer Christoffer Jansson designs a new virtual apartment as a part of a social experiment for the Uncanny Spaces project. For a month, the designer pretended to live in this space that he exhibited at this year's Stockholm Furniture Fair. The project follows the narrative about the designer purchasing and renovating the home that he designed inspired by a real flat in Heleneborgsgatan. The dimensions of the space were also replicated and the virtual iteration was filled with some of the designer's own belongings to make it even more realistic.
He even photographed details including cracked wallpaper from the real flat to replicate digitally. He explains, "My intention was to explore the home as a tool for communicating status and identity on social media and to discuss the impact of rendered images within interior architecture. I also wanted to challenge my rendering skills and see if I would be able to convince the viewer that the apartment physically existed."
Social Experiment Virtual Apartments
Christoffer Jansson Creates the New Uncanny Spaces Project
Trend Themes
1. Virtual Interior Design - The trend of virtual interior design is growing with the use of advanced rendering technology to create more realistic and interactive virtual spaces.
2. Social Media and Home Design - Social media is becoming a more important factor in home design as people use their homes as tools for communicating status and identity online.
3. Replicating Real Spaces Virtually - Designers are using real spaces as inspiration to recreate them in a virtual environment, using details from the physical space to enhance the digital experience.
Industry Implications
1. Interior Design - Interior design firms can leverage virtual technology to showcase designs in a more realistic and interactive way, allowing clients to better visualize spaces before any physical changes are made.
2. Marketing and Advertising - With social media becoming a more important factor in home design, companies can market and advertise products that cater to this trend, such as smart home technology and unique or trendy home decor.
3. Digital Design and Rendering - With the trend of replicating real spaces virtually on the rise, there is an opportunity for companies that specialize in digital design and rendering, especially those who can create more realistic digital experiences using advanced technology.