Scout Management's 'Mermaid' shoot was their first shooting underwater was supposed to be in the ocean, however, because of the climate conditions, it turned out to be in a pool.
Inspired by movement, water and lightness, the model Sara Hansen, transmitted everything that they needed and much more. Scouting models for this shooting wasn't easy, since the one needed to have a great hair, attitude and of course, loves to swim. Sara was a little bit afraid at first but with the help of Drew McGill, surfer and professional underwater photographer, as well as his assistant Tricia, they captured the essence of angelical expressions. Hair and makeup was done by Jenn Kolhagen and wardrobe styling was thanks to Jennafer Grace. Coordination and Production was done by Pablo Velho with Scout Management.
Mythical Model Photography
Scout Management's 'Mermaid' Shoot is Ethereally Sublime
Trend Themes
1. Underwater Fashion Photography - Disruptive innovation opportunity: Develop specialized underwater fashion photography equipment and technology.
2. Model Scouting for Ethereal Photography - Disruptive innovation opportunity: Develop an AI-powered software to discover models with great hair, attitude, and swimming.
3. Surfer and Professional Underwater Photography Collaboration - Disruptive innovation opportunity: Establish a cross-industry collaboration between photographers, surfers, and swimming experts to create more visually captivating underwater photography.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporate underwater fashion photography as a new trend to be utilized in advertising campaigns and editorial shoots.
2. Photography Industry - Disruptive innovation opportunity: Develop specialized equipment and technology to produce high-quality underwater photos at scale and lower cost.
3. Modeling Industry - Disruptive innovation opportunity: Integrate models with swimming skills into the talent pool for underwater photography shoots.