Twix Secret Centre Biscuits are a new version of the brand's namesake candy bar that's crafted with the original product as the inspiration that's sure to surprise and delight existing fans alike. The product starts off with a biscuit base that's topped with caramel before being enrobed in chocolate to give it more traditional biscuit-style format for snackers to enjoy. The biscuits are arriving in the UK now at select retailers ahead of a wider retail push that will take place in March.
General Manager at Mars Chocolate Drinks and Treats Michelle Frost spoke on the Twix Secret Centre Biscuits saying, "Our Secret Centre Biscuits range which includes Mars and Bounty variants have added more than £680k to the category. We expect the new Twix Secret Centre Biscuits to accelerate this growth even further, bringing Twix fans to the biscuit aisle."
Crispy Candy Bar Biscuits
Twix Secret Centre Biscuits Offer a New Take on a Classic Candy
Trend Themes
1. Biscuit-style Innovation - Twix Secret Centre Biscuits offer a surprising twist on a classic candy bar with its caramel-filled biscuit format.
2. Retail Expansion Strategy - Twix Secret Centre Biscuits are making a strategic move with a phased retail launch starting in the UK before a wider rollout in March.
3. Category Growth Impact - New biscuit variants like Twix Secret Centre Biscuits have shown significant category growth by attracting existing fans and expanding consumer base.
Industry Implications
1. Food and Beverage - Food and beverage industry can explore creating innovative biscuit-style products inspired by classic candy bars for market differentiation.
2. Retail - Retail industry can leverage phased retail launch strategies to build anticipation and drive consumer interest in new products like Twix Secret Centre Biscuits.
3. Consumer Goods - Consumer goods industry should take note of the impact of innovative product variants like Twix Secret Centre Biscuits on category growth and consumer engagement.