Twisted Tea Extreme is the latest addition to the Twisted Tea Hard Iced Tea range as a series of libations perfect for consumers to enjoy this summer when on the hunt for a refreshment with more bite. The drinks are crafted with real brewed tea and boast a non-carbonated profile to make them easy to drink right out of the can or over ice, depending on preferences. The drink features an 8% ABV, and comes in two flavor options including Lemon and Blue Razz, which are being text marketed in five locations in the US.
Senior Brand Director Erica Taylor spoke on the Twisted Tea Extreme range saying, "Designed for those times when fans are looking for an extra kick of alcohol, flavour and fun, Twisted Tea Extreme gives us a totally new space to play in while maintaining what we do best: creating the best-tasting hard iced teas out there."
High-ABV Hard Teas
Twisted Tea Extreme Comes in Two Non-Carbonated Flavors
Trend Themes
1. High-abv Hard Teas - Twisted Tea Extreme introduces a range of high-alcohol-by-volume hard teas with unique flavors, offering consumers an alternative to traditional drinks.
2. Non-carbonated Profile - Twisted Tea Extreme's non-carbonated profile provides a smooth and easy drinking experience, appealing to those who prefer a less fizzy beverage.
3. Real Brewed Tea - Crafted with real brewed tea, Twisted Tea Extreme combines the refreshing qualities of tea with the enjoyable effects of an alcoholic beverage.
Industry Implications
1. Alcoholic Beverages - The high-ABV hard tea trend presents opportunities for breweries and distilleries to expand their product offerings and capture new segments of the market.
2. Ready-to-drink - With its non-carbonated profile, Twisted Tea Extreme taps into the ready-to-drink market, catering to consumers seeking convenient and easily accessible alcoholic beverages.
3. Tea Industry - The incorporation of real brewed tea in Twisted Tea Extreme creates opportunities for tea companies to explore new collaborations and innovative tea-based alcoholic beverages.