Singapore-based TWG Tea has announced it will be creating a collection of luxury mooncakes to celebrate Mid-Autumn Festival.
Mooncakes are a decadent dessert that originated in Hong Kong. These celebratory sweets are typically consumed during the Mid-Autumn Festival and TWG Tea typically carries them in flavors like blueberry with lotus and matcha with melon. To remix things this season, TWG Tea is releasing a collection of luxury mooncakes that retail for $80 for a set of four. The 'Snowskin Mooncakes' are inspired by the teas TWG is releasing for the festival -- 'Lotus Jade.' For example, two of the flavors are "Lotus Jade Tea infused mousseline, and a white chocolate heart filled with a sweet Nashi pear marmalade" and "nutty praline infused with 1837 Black Tea and an oriental burst of glowing orange marmalade in a white chocolate heart."
Celebratory Luxury Cakes
TWG Tea Unveiled its Collection of Mooncakes for Mid-Autumn Festival
Trend Themes
1. Luxury Mooncakes - The trend of luxury mooncakes offers opportunities for premium dessert makers to tap into the high-end market during celebratory seasons like mid-autumn festival.
2. Tea-infused Desserts - Tea-infused desserts represent a blossoming trend that presents innovative opportunities for pastry chefs and bakers to experiment with unique flavor combinations.
3. Celebratory Desserts - The trend of celebratory desserts provides an opportunity for pastry chefs and pastry companies to create exclusive dessert collections that can be sold during holidays and festivals.
Industry Implications
1. Luxury Food Gifts - The luxury mooncake trend is a great opportunity for luxury food gift companies to extend their offerings during the mid-autumn festival's gifting season.
2. Pastry and Bakery - Pastry chefs and bakeries can capitalize on the tea-infused dessert trend to create an innovative product line that caters to multiple occasions.
3. Specialty Food Retail - Trends in celebratory desserts offer opportunities for specialty food retailers to sell a unique product line during peak holiday shopping seasons.