Artisanal Elevated Diverse Whiskies
Suntory Yamazaki Launches a Limited Tsukuriwake Set
Suntory's Yamazaki whiskey gets a new limited edition Tsukuriwake release for 2022. The word Tsukuriwake means "artisanship through a diversity of making" and it was launched in celebration of Shinjiro Torii's founding contributions back in 1923. Today, it carries many of its roots with a strong sense of the peated and non-peated grain options, the washbacks, casks for maturation, and the pot stills. This new selection explores the founding pillars of the original Yamazaki Single Malt Whiskey in forms such as the Puncheon, Peated Malt, Spanish Oak, and Mizunara. It boasts the same packaging that is true to the brand language. Each whiskey has a full breakdown of the taste and the varying tasting notes online at Suntory.
Trend Themes
1. Diverse Whiskey Flavors - With the release of Yamazaki's Tsukuriwake set, there is a trend towards creating unique, diverse whiskey flavors by exploring different maturation and fermentation processes.
2. Limited Edition Releases - The launch of Yamazaki's Tsukuriwake set highlights a trend towards creating exclusive, limited edition releases to satisfy whiskey aficionados who are seeking unique offerings.
3. Artisanal Craftsmanship - The Tsukuriwake set embodies the trend of artisanal craftsmanship in the whiskey industry by showcasing the unique and traditional methods used to create each flavor profile.
Industry Implications
1. Alcohol Manufacturing - Whiskey manufacturers can leverage the trend towards diverse whiskey flavors by creating unique production methods and ingredients to differentiate their offerings from competitors.
2. Luxury Consumer Goods - Limited edition and exclusive releases, such as Yamazaki's Tsukuriwake set, present opportunities for luxury brands to cater to consumers who are willing to pay a premium for unique, high-quality products.
3. Hospitality Industry - The artisanal craftsmanship trend in the whiskey industry provides opportunities for the hospitality industry to showcase rare and exclusive whiskey offerings to discerning customers looking for unique experiences.