Trends in Food and Beverage are probably one of the most difficult categories to predict, especially with the multitude of flavors, ingredients, and recipe innovations out there. Gastrograph AI is a machine-learning platform that tries to take the guesswork out of the equation for food and beverage producers. It is another example of how artificial intelligence is helping businesses target consumers more effectively.
The platform boasts "the world's largest AI sensory data set" and it is designed to "interpret and predict flavor preferences for over a billion unique consumer groups." Gastrograph AI features research in over 26 global regions and over 100 industry categories, producing actionable insights. Users can customize flavor innovation and segment it by country, region, gender, age, smoking habits, tasting experience, and other relevant factors.
Predictive Consumer Platforms
Gastrograph AI Harnesses Data to Predict Trends in Food and Beverage
Trend Themes
1. Predictive Consumer Platforms - There is a need for more platforms that leverage AI to predict trends in various industries, including food and beverage.
2. AI-driven Flavor Analysis - The use of AI in flavor analysis is revolutionizing the food and beverage industry, providing businesses with actionable insights.
3. Personalization in Food and Beverage - The ability to customize flavor innovation and segment it by various factors is leading to more personalized offerings in the food and beverage industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize AI-driven platforms like Gastrograph to predict trends and create more personalized offerings.
2. Marketing and Advertising - Marketing and advertising industries can benefit from predictive consumer platforms that help them target specific consumer groups more effectively.
3. Consumer Insights - Consumer insights industries can leverage the vast sensory data sets provided by AI-driven platforms for accurate market predictions.