These new Trek High Protein Bars are making their way to the UK market as a series of snacks that address consumer concern surrounding added sugars and the demand for convenient food varieties that keep added sugar at bay.
The snack bar range is reported by the brand to only have naturally sourced ingredients as part of the shift away from artificial sweeteners. The bars have 12 to 15-grams of plant-based protein in each serving that's enhanced with chicory fiber and stevia leaf extract to give each bar a nutritional and sweetness boost in a natural way. The bars come in Choc Peanut Butter, Choc Caramel and High Protein Biscoff flavors.
Marketing Manager Alice Boardman commented on the new Trek High Protein Bars saying, "This isn’t just an NPD story; it’s a turning point for the protein bar category."
High-Protein Low-Sugar Snack Bars
These Trek High Protein Bars Address the Shift Away from Sugar
Trend Themes
1. Low-sugar Snacks - The trend towards low-sugar snacks addresses health-conscious consumers looking to reduce their sugar intake without compromising taste.
2. Plant-based Protein - Increasing demand for plant-based protein provides an opportunity for snacks designed to cater to the dietary preferences of eco-conscious consumers.
3. Natural Sweeteners - There is a growing shift towards using natural sweeteners like chicory fiber and stevia, responding to the demand for healthier indulgences.
Industry Implications
1. Health-focused Food Industry - As consumers prioritize health, the industry pivots towards creating products that marry taste and nutritional benefits.
2. Sustainable Food Production - The industry explores sustainable sources of plant-based ingredients to meet the eco-friendly movement.
3. Functional Foods Market - This market is expanding as brands innovate with snacks that provide health benefits beyond basic nutrition.