Trader Joe's is well known for its dried fruit snacks, but one new addition, Trader Joe’s Sweetened Green Mango, may be the crown jewel.
Trader Joe’s Sweetened Green Mango is a dried mango snack that is meant to deliver the same soft and juicy flavor of the brand's signature mango pieces, but with a pleasant tartness and slight sourness. To achieve this not-so-sweet flavor, the brand works with a Thai supplier who picks the mango just a touch early, right before they're ripe. The mangos are then peeled, sliced, and sweetened with a little bit of cane sugar. The mango slices are also dried using uses vegetable-based glycerin, which ensures the mango pieces stay soft, but never turn mushy in the package.
Dried Green Mango Snacks
Trader Joe’s Sweetened Green Mango is Pleasantly Tart
Trend Themes
1. Pleasantly Tart Dried Fruit Snacks - The trend of pleasantly tart dried fruit snacks offers an opportunity for companies to cater to consumers who prefer less sweet flavor profiles.
2. Not-so-sweet Flavor Profiles - The trend of not-so-sweet flavor profiles presents an opportunity for brands to explore innovative ways to appeal to consumers seeking a balance between sweet and sour tastes.
3. Soft and Juicy Dried Mango - The trend of soft and juicy dried mango snacks opens up possibilities for manufacturers to create products that mimic the texture and flavor of fresh fruit.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of pleasantly tart dried fruit snacks by developing new products that cater to consumers' changing taste preferences.
2. Natural and Organic Food - The natural and organic food industry has the opportunity to tap into the trend of not-so-sweet flavor profiles and offer healthier and balanced snack options.
3. Food Packaging - The food packaging industry can find opportunities in the trend of soft and juicy dried mango snacks by developing packaging solutions that keep the mango slices soft and prevent them from turning mushy.