These new THIS products are being introduced in the UK in celebration of Veganuary as a series of plant-based meat options perfect for consumers to use in their favorite recipes. The products include the THIS Isn't Chicken Breast and the frozen THIS Isn't Beef Mince, which are both suited for a wide range of uses in the kitchen. The THIS Isn't Chicken Breast is made with soy and pea protein, while the THIS Isn't Beef Mince has a soy formulation perfect for elevating a range of recipes.
Co-Founder Andy Shovel spoke on the new THIS products saying, "If you haven’t already set yourself a New Year’s resolution, get yourself down to Tesco and Morrisons this January and stock up on THIS™. Veganuary is a fantastic initiative that every year gets loads of people to try a plant-based lifestyle and we’re all for making lifestyles even more delicious, this year by unveiling our THIS Isn’t chicken breasts and frozen THIS Isn’t beef mince."
Versatile Plant-Based Meat Products
These New THIS Products are Arriving This Month in the UK
Trend Themes
1. Plant-based Meat Options - The introduction of new plant-based meat products provides consumers with versatile options for cooking their favorite recipes.
2. Veganuary Celebration - The launch of these new products aligns with the Veganuary initiative, which encourages people to try a plant-based lifestyle during January.
3. Soy and Pea Protein Formulations - The use of soy and pea protein in the THIS Isn't Chicken Breast and THIS Isn't Beef Mince offers a plant-based alternative with a range of culinary possibilities.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from adding versatile plant-based meat options to their product offerings.
2. Grocery Retail - Grocery retailers like Tesco and Morrisons have the opportunity to cater to the growing demand for plant-based products by stocking the new THIS products.
3. Food Manufacturing - Food manufacturers can explore the use of soy and pea protein formulations in developing innovative plant-based meat products.