The THIS™ is Super Superfood Super Block has been launched by the brand as a new plant-based protein product for consumers to incorporate into their cooking that will help them to satisfy taste and nutritional needs without meat.
The product is crafted with a blend of four different superfoods that combine to achieve a high-fiber recipe that features 100% natural ingredients with more than 30% more protein than tofu. The product is also a natural source of iron and omega 3, while featuring a versatile composition that can be enjoyed in a variety of ways and recipes.
CEO Mark Cuddigan commented on the THIS™ is Super Superfood Super Block saying, "We have created a whole new plant-based protein and texture using nothing but natural ingredients – it’s like discovering a new superpower. We think that’s pretty super…so much so, we named it twice! The plant-based category is evolving, and THIS™ is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option."
Versatile Plant-Based Protein Blocks
THIS™ is Super Superfood Super Block is Packed with Protein
Trend Themes
-
Enhanced Plant-based Protein Alternatives — Emerging plant-based products utilizing superfoods are reshaping protein sources by offering consumers higher protein content and nutritional value over traditional options like tofu.
-
Functional Superfood Blends — The combination of diverse superfoods in single products is driving innovation by catering to both taste profiles and nutritional requirements, creating opportunities in health-focused food segments.
-
Versatile Culinary Products — Products designed for adaptability across a range of recipes are meeting consumer demands for flexibility in meal preparation, transforming eating habits with multifunctional ingredients.
Industry Implications
-
Plant-based Food Industry — The ongoing advancement in plant-based proteins signals a shift in consumer preference towards sustainable and nutritionally dense alternatives to animal-based products.
-
Functional Foods Sector — Growth in the functional foods sector is being driven by innovations that incorporate natural ingredients with additional health benefits, appealing to health-conscious consumers.
-
Culinary Innovation — The demand for versatile food products is fostering the development of innovative culinary solutions that offer convenience and adaptability in home cooking and dining experiences.