Hong Kong bar The Savory Project opened its doors in May 2023 and as co-owner Jay Khan told CNN, "We’re not shy of using ingredients that are not common in drinks." One such example is Thai Beef Salad, a cocktail made by combining beef, peanut, kaffir lime, chili, coconut, rum and Angus biltong.
On the menu at The Savory Project, guests will find the menu split into alcoholic and non-alcoholic options with illustrations to spotlight noteworthy flavors like mushrooms, clams and leeks in drinks.
As evidenced by unconventional cocktails like this one, mixologists and drinkers alike are embracing experimentation like never before. As part of this evolution, there is a growing interest in savory cocktails with unusual ingredients that are skillfully combined to create refreshing, unexpected flavors that surprise and delight the senses.
Savory Beef Cocktails
The Savory Project Serves Unconventional Drinks Like "Thai Beef Salad"
Trend Themes
1. Savory Cocktails - The trend of savory cocktails with unusual ingredients presents an opportunity for mixologists to create refreshing, unexpected flavors.
2. Experiential Mixology - The rise of experimentation in mixology allows for the creation of drinks that surprise and delight the senses, offering an opportunity to enhance the drinking experience.
3. Unconventional Ingredients - The use of non-traditional ingredients like beef, peanut, and clams in cocktails opens up a range of disruptive innovation opportunities in the beverage industry.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of savory cocktails by offering unique and innovative drink options to enhance guest experiences.
2. Food and Beverage - The food and beverage industry can explore the use of unconventional ingredients in beverages to create novel drink offerings and attract consumers looking for new flavor experiences.
3. Mixology Equipment and Supplies - The demand for innovative cocktails with unusual ingredients presents an opportunity for manufacturers and suppliers of mixology equipment and supplies to develop new tools and products to cater to the evolving needs of mixologists.