Evelyn The PMS Bar is a new functional snacking product from the women's health startup that's crafted with menstruation support in mind to help offer relief during the luteal phase within the menstrual cycle. The snack bar range is hormone-free and is formulated to address some of the common premenstrual symptoms including mood changes, fatigue and cravings. The snack bars have 11 active ingredients and come in three flavors including Dark Chocolate Brownie, Salted Peanut Butter and Lemon and Poppyseed to offer a variety of different taste experiences.
Head of Medical Dr. Anna Cantlay commented on the Evelyn The PMS Bar range saying, "The luteal phase brings real, measurable shifts – from changes in serotonin to increased nutrient needs. These fluctuations can influence mood, cravings and overall well-being, yet most health advice still treats the cycle as one flat line. Phase-specific nutritional support can make a meaningful difference when it’s practical and evidence-informed."
Menstruation Support Snack Bars
Evelyn The PMS Bar Comes in Three Flavors
Trend Themes
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Functional Snacking — Functional snacking products like Evelyn The PMS Bar exemplify a growing trend towards food items designed for specific health conditions and physiological support.
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Phase-specific Nutrition — Phase-specific nutrition represents a novel approach to dietary formulations that cater to the unique nutritional needs of different phases in the menstrual cycle.
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Hormone-free Wellness Products — There's an emerging demand for hormone-free wellness products that aim to alleviate symptoms with natural and scientifically-informed ingredients.
Industry Implications
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Women's Health — The women's health industry is expanding with innovative products like menstruation support snacks that offer targeted solutions for cycle-related issues.
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Health-focused Snacks — The health-focused snacks industry is experiencing a surge in demand for products that combine taste with specific health benefits, particularly for women.
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Nutritional Supplements — Nutritional supplements are evolving with the integration of evidence-based ingredients that address specific physiological changes, such as those during the luteal phase.