At the tail end of last year, boutique Canadian chocolate brand Purdys Chocolate released the 'The Holiday Braille Box,' a specialty chocolate box purposefully designed to accommodate people with visual impairments.
According to the company, the innovative box sold out almost immediately online before Christmas, which is why the company will be re-releasing it as a general item. The box itself comes equipped with a braille chocolate legend, braille tabs, and even a QR code that, once scanned, will bring users to an accessibility-focused screen reader version of the box's chocolate legend.
"So much of the chocolate experience is visual, and it’s something that a lot of people really take for granted. We’re really proud to take steps toward making these experiences accessible to more people," said Kriston Dean, VP of sales and marketing with the chocolatier.
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
Trend Themes
1. Inclusive Packaging - Businesses can invest in making their packaging accessible to people with disabilities, implementing braille, QR codes, or other innovative solutions.
2. Accessible Marketing - Incorporating accessibility features like screen readers or audio guides can create more inclusive marketing strategies for companies.
3. Diversity in Product Design - Designing products that are inclusive of diverse needs, such as visual impairment, can help companies tap into new markets and expand their customer base.
Industry Implications
1. Packaging Industry - Companies in the packaging industry can explore solutions for creating more inclusive packaging for diverse customer needs.
2. Food and Beverage Industry - Businesses in the food and beverage industry can invest in creating inclusive packaging and marketing strategies to cater to diverse customer needs.
3. Marketing Industry - Marketing agencies can work with brands to develop advertising campaigns that are accessible to people with disabilities and promote inclusivity.