Sleep—or lack thereof—has been a hot topic since the start of the pandemic and Emma – The Sleep Company tapped into the rise of sleep tourism to open two bespoke sleep hotels called The Emma Sleep Hotel. With one location in Sydney, Australia and the other in Taipei, Taiwan, the brand offers destinations on different continents where guests can experience high-quality rest and relaxation.
Upon arrival, guests are greeted by the Snoreman and are then warmly welcomed by Rest-Ception. After that they'll consult with a "snooze-ologist" to better understand how they can optimize their sleep habits. Every room features one of Emma's award-winning mattresses and beds, plus a sleep-inspiring collection of movies. There are also custom cocktails and soothing music to set the scene for a truly restful stay.
Mattress Brand Sleep Hotels
The Emma Sleep Hotel Welcomes Guests in Sydney & Taipei
Trend Themes
1. Sleep Tourism - The rise of sleep tourism presents opportunities for companies to create unique sleep-focused destinations and services for travelers.
2. Bespoke Sleep Experiences - Customized sleep consultations and experiences provide opportunities for companies to offer tailored solutions to improve guests' sleep quality.
3. Sleep-enhancing Products - Hotels and other sleep-focused companies can offer sleep-enhancing products like high-quality mattresses, bedding, and entertainment to improve guests' overall sleep experience.
Industry Implications
1. Hospitality - The hospitality industry can create sleep-focused experiences and services for travelers, providing a competitive edge and attracting new customers.
2. Mattress - Companies in the mattress industry can partner with hotels and sleep-focused destinations to provide their mattresses and other sleep-enhancing products, increasing brand visibility and sales.
3. Entertainment - Entertainment companies can create sleep-focused content like movies and music for hotels and other sleep-centric businesses, providing a unique value-add for guests.