Furniture brand Ashley recently announced that it is launching the new TEMPUR-Adapt collection online and in-store locations in collaboration with Tempur-Pedic. The new collection is comprised of three product lines: the Adapt series optimizing comfort and support, the ProAdapt Series with a focus on pressure relief, and finally, the LuxeAdapt series which offers conformed support. All of these are designed with attention to main sleep concerns to offer the ultimate solution and aid better sleep.
The two combine the TEMPUR-material with progressive innovations to relieve tension on the body whilst covering full support. It is also comprised of the 'cool-to-the-touch' covers and motion absorption to reduce interruption during sleek. Robert Kenny, Vice President of Bedding at Ashley states "At Ashley, we are always at the forefront of the latest innovations in sleep technology. We are proud to be among the first retailers to carry the new TEMPUR-Adapt collection and offer our customers a top-of-the-line sleep option. We sleep better knowing our customers are sleeping better, and we take pride in knowing that each Tempur-Pedic purchase at Ashley is making an impact through our partnership with Operation Shut-Eye."
Body-Conforming Mattress Expansions
Ashley Adds the TEMPUR-Adapt Collection to its Roster
Trend Themes
1. Customized Sleep Solutions - The new TEMPUR-Adapt collection by Ashley focuses on optimizing comfort and support while addressing main sleep concerns.
2. Innovative Mattress Materials - The collaboration with Tempur-Pedic introduces progressive innovations like the 'cool-to-the-touch' covers for a better sleep experience.
3. Enhanced Sleep Technology - The LuxeAdapt series offers conformed support and motion absorption to reduce interruptions during sleep, showcasing advancements in sleep technology.
Industry Implications
1. Furniture - The furniture industry can explore opportunities by integrating advanced sleep technologies like the TEMPUR-material into their product offerings.
2. Bedding - The bedding industry has the potential to revolutionize products by incorporating pressure relieving features and customized sleep solutions seen in the TEMPUR-Adapt collection.
3. Retail - Retailers in the sleep sector can leverage partnerships with innovative brands like Tempur-Pedic to offer top-of-the-line sleep options and differentiate themselves in the market.