BuzzFeed News is taking an unusual approach to the 2020 Presidential Election by employing Teen Ambassadors to create engaging video content on popular social media platforms such as TikTok and Instagram. This will be considered part of BuzzFeed News' 2020 election coverage.
There is a total of three teen ambassadors between the ages of 16 and 19. This approach is not only encouraging to youth in the realm of politics, but it also has the potential to show the world where youth interest is leaning toward.
The job description for the teen ambassadors called for creative and passionate candidates who were "eager to show what 2020 means for them and their peers." Moreover, the selected few will work with BuzzFeed News editors on news judgment and best practices for growing social audiences.
Teen-Powered Political Video Content
BuzzFeed News is Employing Teen Ambassadors for the Election
Trend Themes
1. Teen-powered Video Content - Disruptive innovation opportunity: Exploring the potential of young voices to create engaging video content on popular social media platforms for political campaigns and news coverage.
2. Youth Influence in Politics - Disruptive innovation opportunity: Leveraging the interest and perspectives of young people to shape and inform political discourse and election coverage.
3. Social Media Engagement in Elections - Disruptive innovation opportunity: Harnessing the power of social media platforms like TikTok and Instagram to effectively engage and mobilize younger audiences in political participation and awareness.
Industry Implications
1. Media and News - Disruptive innovation opportunity: Integrating young ambassadors into media organizations to create fresh content and target younger demographics through social media platforms.
2. Political Campaigns - Disruptive innovation opportunity: Incorporating teen ambassadors as part of campaign strategies to connect with and capture the attention of younger voters through creative and authentic video content.
3. Digital Marketing and Advertising - Disruptive innovation opportunity: Developing specialized strategies and campaigns that utilize the power of social media platforms to reach and engage teenage audiences in political messaging and awareness.