Hot on the heels of launching four hair perfumes with patented odor-eliminating technology, Kitsch dropped a brand-new Tart Cherry Hair Perfume as part of its Cherry collection. This limited-edition hair perfume shares a juicy, fruity gourmand scent that goes beyond cherry with playful florals and classic vanilla.
With Gen Z seeing fragrance as an extension of their identity, brands are releasing hair mists as an affordable entry to the perfume space. Unlike previous generations that stuck to signature scents, a new generation of consumers is embracing experimentation and play. As such, like Kitsch's other hair perfumes, this one is sheer, versatile and can be layered with others to create a custom scent.
Kitsch's Cherry collection includes everything from summery hair accessories to satin shower caps and bonnets to preserve hair health and style.