In anticipation of the Superbowl, Walk-On’s -- a full-service family sports bar founded in 2003 in Baton Rouge, LA, boasting a Louisiana-inspired menu -- recently expanded its portfolio with the introduction of Walk-On’s Tailgate-To-Geaux platter. For only $60, the platter includes 28 Boneless Wings, 12 Boudin Balls, 12 ounces of Cajun Queso, and 10 Cheeseburger Sliders.
Every dish at Walk-On's is made from scratch with fresh ingredients to bring its mouthwatering, Louisiana cuisine to life. New food items, signature cocktails, and elevated plating were added to the menu in 2021. Consumers can find unique twists on game-day staples as well as upscale versions of Louisiana mainstays, such as Crawfish Etouffee, Duck & Andouille Gumbo and Krispy Kreme Donut Bread Pudding.
Superbowl Restaurant Promotions
Walk-On’s Debuted the Tailgate-to-Geaux Tray
Trend Themes
1. Superbowl Restaurant Promotions - Restaurants are offering Superbowl themed promotions, such as Walk-On's Tailgate-To-Geaux platter, providing opportunities for food innovation and creative marketing strategies.
2. Louisiana-inspired Cuisine - The popularity of Louisiana-inspired cuisine like Walk-On's creates opportunities for chefs and food marketers to innovate new twists on classic dishes and expand their reach to new audiences.
3. Upscale Game-day Staples - Restaurants are adding elevated versions of game-day staples to their menus, like Walk-On's Crawfish Etouffee and Duck & Andouille Gumbo, which provide opportunities for upscale food innovation and premium pricing strategies.
Industry Implications
1. Restaurant - Restaurants, such as Walk-On's, are introducing innovative Superbowl-themed promotions and menu items, providing opportunities for growth and differentiation in the crowded restaurant industry.
2. Food and Beverage - The growing popularity of Louisiana-inspired cuisine, like that offered by Walk-On's, presents opportunities for food and beverage companies to develop new products and expand their consumer base by tapping into this trend.
3. Hospitality - The incorporation of Superbowl-themed promotions, such as Walk-On's Tailgate-To-Geaux platter, can help hospitality companies, including hotels and event spaces, to increase business during the big game and other major sporting events.