The launch of Super Mario Bros Wonder will take place in October and to honor the drop, Baskin Robbins is releasing a new collection. Working together, there will be over half a dozen limited offerings including sodas, dessert cups, floats, and much more.
One of the standout offerings in the collection is the Super Star Sundae, which is made with its own bright green pipe representative of the game. Customers have the option to choose a small-sized ice cream flavor to be in the plastic holder and can be reused as a pen holder or for other purposes. Resting on top of the pipe is whipped cream with a Super Star and Brick Block chocolate along with Mario punching a Question Mark Block as a motif from the game.
Video Game-Inspired Ice Creams
Baskin Robbins Celebrates the Super Mario Bros Wonder Launch
Trend Themes
1. Game-inspired Food Collections - The collaboration between Baskin Robbins and Super Mario Bros presents a trend of creating limited-edition food collections inspired by popular video games.
2. Reusable Packaging Innovation - Baskin Robbins' plastic holder that can be reused as a pen holder or for other purposes represents a trend of incorporating functional and sustainable packaging designs.
3. Iconic Game Motif Confections - The Super Star Sundae featuring whipped cream with a Super Star and Brick Block chocolate along with Mario punching a Question Mark Block as a motif reflects a trend of incorporating iconic game elements into confectionery products.
Industry Implications
1. Food and Beverage - The collaboration between Baskin Robbins and Super Mario Bros demonstrates opportunities for the food and beverage industry to leverage popular video games to create unique and engaging culinary experiences.
2. Packaging - The reusable plastic holder introduced by Baskin Robbins presents opportunities for innovation in the packaging industry to create functional and sustainable solutions for food products.
3. Confectionery - The incorporation of iconic game motifs in the Super Star Sundae showcases opportunities for the confectionery industry to capitalize on popular culture trends and create distinctive dessert offerings.