Hardee's is bolstering its breakfast options over in the Southeast with the launch of the new Super Bacon Biscuit Sandwich.
Perfect for those who prefer a biscuit over an English muffin, this hearty breakfast sandwich features three strips of bacon, two slices of melted American cheese, and a freshly cracked egg all served on Hardee's signature Made from Scratch Biscuit. In addition to the new Super Bacon Biscuit Sandwich, the brand is also bringing back its Ultimate Sausage Biscuit and re-branding it as the Super Sausage Biscuit Sandwich. The Super Sausage Biscuit Sandwich features two sausage patties, two slices of American cheese, and a fried egg on a Made from Scratch Biscuit.
Both of the Super Biscuit Sandwiches can be found now through December 13, 2022, at participating Hardee’s locations across the Southeastern U.S.
Homestyle Biscuit Breakfast Sandwiches
Hardee's is Serving Up a New Super Bacon Biscuit Sandwich
Trend Themes
1. Biscuit Breakfast Sandwiches - The trend of breakfast sandwich innovation continues with the rise of new biscuit-based options, creating opportunities for new flavor combinations and catering to regional preferences.
2. Rebranding Classic Menu Items - Rebranding classic menu items like the Ultimate Sausage Biscuit as the Super Sausage Biscuit Sandwich refreshes marketing while utilizing tried-and-true recipes.
3. Regional Menu Offerings - Localized menu offerings like the Super Bacon Biscuit Sandwich found exclusively at Hardee's in the Southeast create a sense of regional identity and cultural relevance.
Industry Implications
1. Fast Food Chains - Fast food chains are constantly innovating breakfast menus to stand out in a competitive market and attract more consumers.
2. Food and Beverage Manufacturing - Manufacturers in the industry are adapting to new trends in breakfast sandwich ingredients and flavors, impacted by changing consumer preferences.
3. Restaurants - Restaurants are able to drive more traffic and increase sales by creating limited-time menu items that generate interest from consumers looking for something new.