The Subway 'The Vault' menu is being launched by the QSR brand ahead of Super Bowl LVI as a lineup of sandwiches for patrons to enjoy that have all been created by some of the most notable sports professionals of today. The menu includes The Dangerwich, The Beef Mode and The Sunshine Sub, which have been created by Russel Wilson, Marshawn Lynch and Trevor Lawrence, respectively. Each of the sandwiches are being made available exclusively on the brand's website and via its app.
The Subway 'The Vault' menu is being made available now to purchase, but will only be around for a limited time to make it a must-try for avid football fans to pick up in anticipation of the big game.
Sports Star Sub Sandwiches
Subway 'The Vault' Menu is Arriving for Super Bowl LVI
Trend Themes
1. Athlete-collaborated Food Offerings - Restaurants can collaborate with famous athletes to create unique dishes that can become popular among sports fans.
2. Limited-time Food Menus - Offering limited-time items on the menu can create a sense of urgency among customers and encourage them to try new things.
3. Online-only Menu Offerings - Exclusive menu offerings only available online can drive traffic to a restaurant's website or app and create buzz around the brand.
Industry Implications
1. Fast Food Industry - Fast food restaurants can innovate by collaborating with famous athletes to create limited-time menu items that generate interest and demand.
2. Sports Industry - Sports teams and leagues can collaborate with restaurants to create food items that represent their brand and resonate with fans.
3. Mobile App Industry - Mobile apps can create exclusive menu offerings that are only available through the app to drive traffic and engagement among users.