Nathan's Famous, an American fast-casual restaurant chain specializing in New York classics, has announced the launch of new limited-time menu items: Spicy Asian Barbecue and Slaw with Kogi Sticky Spicy Wing Sauce. The new offering will be available at all Nathan's Famous locations from now until June 25.
Specific dishes under the Spicy Asian Barbecue category will include Spicy Asian BBQ Slaw-Topped Hot Dog, Spicy Asian BBQ Chicken Wings, Spicy Asian BBQ Chicken Sandwich, Spicy Asian BBQ Chicken Fries & Slaw, and Spicy Asian BBQ Chicken Wings.
"Our Nathan’s guests really enjoy our world-famous all-beef hot dogs, crinkle-cut fries, chicken sandwiches, and wings and tenders. We are taking those existing menu items and adding menu variety through combining those favorites with this fantastic wing sauce and slaw," said Phil McCann, Vice President of Marketing.
Spicy Asian BBQ Dishes
Nathan's Famous Launches New Spicy Asian Barbecue Menu Options
Trend Themes
1. Limited-time Menus - Restaurants can create buzz and attract new customers by regularly introducing limited-time menu offerings that incorporate unique flavors and ingredients.
2. Asian Fusion Cuisine - Incorporating Asian flavors into traditional Western dishes or creating hybrid dishes can appeal to a wide range of palates and provide a unique dining experience for customers.
3. Condiment Innovation - Restaurants can develop and market unique, proprietary sauces and condiments to differentiate themselves from competitors and enhance their menu offerings.
Industry Implications
1. Fast-casual Restaurants - Fast-casual restaurants can take advantage of the trend towards limited-time menus and unique flavor combinations to attract and retain customers.
2. Food and Beverage Manufacturing - Manufacturers of condiments and sauces can leverage the trend towards innovative and unique flavors to develop and market products for use in restaurants and at home.
3. Marketing and Advertising - Marketing firms can develop campaigns and promotions to help restaurants capitalize on limited-time menu offerings and unique flavor profiles, building excitement and anticipation among customers.