Waterloo Sparkling Water has announced the launch of two new flavor varieties that are perfect for "sweater weather": 'Spiced Apple' and 'Cranberry.' Both products are ideal for fall-inspired cocktails and mocktails and will be sold for a limited time.
The new Spiced Apple flavor features a blend of aromatic spices, crisp apple flavors, and notes of sweet cider. The experience of drinking this seasonal beverage is intended to evoke the nostalgic feelings associated with fall weather. Meanwhile, Cranberry delivers a crisp and complex flavor profile that blends tartness with tannin notes.
"When developing our newest flavor, Spiced Apple, we took inspiration from flashbacks of our favorite fall experiences – tailgating, campfires with friends, and enjoying homemade apple cider with the family on a breezy fall evening. We wanted this flavor to ignite the best memories of the season for our fans,"said Adam Price, SVP of Operations and Flavor Development Leadat Waterloo.
Autumnal Spiced Apple Waters
Waterloo Sparkling Water Debuts New 'Spiced' Apple Flavor This Fall
Trend Themes
1. Seasonal Beverages - There is an opportunity for businesses to introduce new seasonal flavors that evoke nostalgic emotions in their customers.
2. Limited Edition Products - Producing limited-time products creates a sense of urgency among consumers and can increase sales in a short period.
3. Mocktail Ingredients - Offering non-alcoholic options to consumers creates an opportunity for businesses to tap into a growing trend of health-consciousness, while still offering delicious drinks.
Industry Implications
1. Beverage Industry - The beverage industry could benefit from introducing seasonal flavors and limited-time products to appeal to customer demand.
2. Hospitality Industry - Hotels, restaurants and bars can take advantage of mocktail ingredients by creating unique, non-alcoholic drink menus for customers who want to enjoy a delicious and healthy beverage option.
3. Retail Industry - Retailers can benefit from partnering with beverage companies to create exclusive limited-time products that stimulate sales and attract new customers.