Society6 is known for featuring art and projects that are made by independent artists and its newest collection comes in the form of bedspreads.
Each comforter in this collection was designed by a different artist and has three available sizes that are all machine washable. Themes in the Society6 collection vary greatly, with everything from astronomical and natural inspirations, to artworks of abstract images and geometric shapes. There are dozens of comforter options to choose from in the collection, ensuring that there is something that appeals to everybody.
This new venture for Society6 reveals the brand's constant willingness to help and support the work of artists who would otherwise not have a significant platform to sell and promote their work.
Collaborative Artistic Bedspreads
'Society6' Has Released a Series of Decorative Comforters
Trend Themes
1. Collaborative Artistic Bedspreads - Opportunity for artists to collaborate with brands and showcase their work through functional products like bedspreads.
2. Independent Artist Platforms - Growing trend of online platforms that empower independent artists by providing them with a platform to sell and promote their artwork.
3. Customizable Home Decor - Increasing demand for customizable home decor products that allow consumers to express their personal style and preferences.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Brands can partner with independent artists to create unique products and tap into the growing market of art-inspired home decor.
2. E-commerce - Disruptive innovation opportunity: Online platforms can further enhance their artist-centric models by expanding into customizable home decor and creating collaborative opportunities with artists.
3. Textile and Home Furnishings - Disruptive innovation opportunity: Manufacturers and retailers can explore partnerships with independent artists to create exclusive collections of artist-designed bedspreads and other home decor products.