Crumbl is leaning into a classic winter cookie with the debut of its new Snickerdoodle Sandwich Cookies.
For those unfamiliar, a snickerdoodle is a soft-baked cookie rolled in a sweet cinnamon sugar coating. It's a recipe that's especially popular in the wintertime and around the holiday season. Crumbl's take on the cookie consists of two chilled, soft-baked snickerdoodle cookies sandwiching a layer of sweet vanilla cream cheese frosting. The whole thing is then drizzled with white icing and a dusting of cinnamon-sugar.
The new Snickerdoodle Sandwich Cookies are available as part of Crumbl's rotating lineup for the week ending January 13, 2024, alongside other tasty offerings like the Peanut Butter Cookies & Cream Cookie, the Banana Bread Cookie, the Waffle Cookie, and more.
Layered Cinnamon Sandwich Cookies
Crumbl is Selling New Snickerdoodle Sandwich Cookies
Trend Themes
1. Winter Cookie Trend - The popularity of Crumbl's Snickerdoodle Sandwich Cookies showcases the ongoing trend of consumers seeking out classic winter cookies.
2. Rotating Menu Trend - Crumbl's rotating lineup of cookies, including the Snickerdoodle Sandwich Cookies, highlights the trend of businesses offering limited-time menu items to create excitement and exclusivity.
3. Gourmet Cookie Trend - The combination of high-quality ingredients and unique flavor combinations in Crumbl's Snickerdoodle Sandwich Cookies capitalizes on the ongoing trend of consumers seeking gourmet and artisanal cookies.
Industry Implications
1. Bakery Industry - The success of Crumbl's Snickerdoodle Sandwich Cookies reflects the potential for bakeries to tap into the demand for nostalgic and seasonal cookie offerings.
2. Food Retail Industry - The rotating lineup of cookies by Crumbl, including the Snickerdoodle Sandwich Cookies, presents an opportunity for food retailers to create a sense of urgency and drive customer engagement.
3. Food & Beverage Industry - With the growing popularity of gourmet cookies like Crumbl's Snickerdoodle Sandwich Cookies, there is an opportunity for food and beverage companies to expand their product offerings and appeal to consumers' desire for unique and indulgent treats.