SONIC adds a touch of retro flair with its brand new Slush Ring designed for its accessory offerings to join its Swag Shop. The Slush Ring functions like a mood ring, reminiscent of the 90s, and it is designed to look like the iconic SONIC slushies. It allows wearers to wear the different flavors as it changes depending on their mood.
The white band of the ring features SONIC's logo for a playful feel and is made to imitate the exact look of the styrofoam cup. This holds the thermochromic stone at the front of the ring to replicate the slush resting at the top of the cup. Notably, all of the proceeds will be directed to the SONIC Foundation.
Beverage-Aesthetic Playful Jewelry
SONIC Grabs Attention with the New Slush Ring Channing the 90s
Trend Themes
1. Nostalgia-driven Accessories - Opportunity to create more accessories that evoke nostalgia and a sense of happy memories.
2. Branded Playful Jewelry - Opportunity to create playful jewelry that showcases a brand logo or product.
3. Interactive Jewelry - Opportunity to create jewelry that changes based on the wearer's mood or activity.
Industry Implications
1. Fast Food - Fast food chains can expand their merchandise offerings through playful and fun accessories.
2. Fashion - Fashion brands can integrate playful and nostalgic elements into their accessory lines.
3. Accesories - Accessory brands can expand into licensed merchandise with fast food chains and other brands known for iconic products.