Skittles Littles are the latest innovation from the Mars Wrigley-owned brand that miniaturizes the classic confectionery to keep it relevant with today's consumer.
The product features the signature style of the original with a crispy candy shell and chewy textured filling, and comes in the five classic fruit flavors that Skittles fans are sure to recognize. The candy will come in two packaging size options when it starts hitting store shelves this month including a grab-and-go pouch and a resealable tube. The product will receive an expanded nationwide launch in 2024.
Marketing Director at Mars Ro Cheng spoke on the new Skittles Littles saying, "Expanding our portfolio with Skittles Littles allows us to create even more pleasantly perplexing experiences and inspire moments of everyday happiness for fans."
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Trend Themes
1. Miniaturized Candy - The latest trend in the confectionery industry is the miniaturization of classic candy products to cater to the preferences of modern consumers.
2. Grab-and-go Packaging - The rise of grab-and-go packaging options provides a convenient solution for on-the-go consumers who seek portable snack choices.
3. Resealable Packaging - Resealable packaging is gaining traction in the food industry, offering a practical solution for consumers who prefer to save their snacks for later.
Industry Implications
1. Confectionery - The confectionery industry has the opportunity to tap into the trend of miniaturized candy by offering a variety of bite-sized treats that cater to modern consumer preferences.
2. Packaging - The packaging industry can capitalize on the demand for grab-and-go and resealable packaging options, providing innovative solutions that meet the needs of convenience-oriented consumers.
3. Food - The food industry can explore the use of resealable packaging to extend the shelf life of various products, ensuring freshness and convenience for consumers.