Inspired by the way fans were combining the BIOTEC Skin Energizing Cleanser and the Luna Play, ELEMIS and Foreo decided to come together to create a complete skincare system featuring both products.
'BIOTEC: The Energizing Skincare System' features a full-size version of the BIOTEC Skin Energising Cleanser, plus a day cream, a night cream and the LUNA Play Sonic Face Cleanser. The cleansing, reinvigorating and moisturizing skincare system combines the efficacy of both products and promises to "[leave] the complexion looking smooth, youthful and beautifully revived."
While the skincare products from ELEMIS and the pocket-sized facial-cleansing device from Foreocould be purchased individually, this bundled skincare set makes it possible for consumers to take advantage of $170 in product value for just $140.
Consumer-Inspired Skincare Kits
This Elemis x Foreo Skincare System Combines Two Favorite Products
Trend Themes
1. Skincare Bundles - Creating bundled skincare sets allows consumers to get more value out of their purchases while providing convenience and a complete skincare system.
2. Combining Products - Inspired by fan combinations, brands can collaborate to create innovative skincare systems that offer the benefits of multiple products in one package.
3. Pocket-sized Devices - Compact facial-cleansing devices provide on-the-go convenience and open opportunities for brands to offer portable skincare solutions.
Industry Implications
1. Skincare - The skincare sector can explore the creation of bundled sets that combine complementary products to enhance value and customer satisfaction.
2. Beauty - Beauty brands can collaborate to combine their popular products into comprehensive skincare systems, boosting innovation and attracting customers.
3. Tech Gadgets - The pocket-sized facial-cleansing device industry can partner with skincare brands to offer bundled kits that provide an all-in-one skincare solution for on-the-go consumers.