Social livestreaming platform NEWNESS introduced a new three-month program by the name of Skincare Summer School that's aimed at connecting beauty lovers and helping them take their learnings to the next level.
Jenny Qian, Founder and CEO of NEWNESS, says "One of our goals with Skincare Summer School is to help bridge the gap in trust between beauty seekers and brands. Social media has helped to cultivate a new generation of skincare lovers— myself included!—but it’s still hard to know if that product or technique is right for me." As part of the curriculim, students will learn about everything from cleansers to retinol, affordable skincare tools, self-care rituals and myths about fragrance. Some of the brands that will be leading these discussions include Glow Recipe and Superegg.
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Trend Themes
1. Skincare Education - Skincare Summer School shows a trend towards more accessible and comprehensive skincare education with a focus on bridging engagement between consumers and brands.
2. Social Livestreaming for Education - The use of social livestreaming platforms like NEWNESS for educational purposes presents a trend for more interactive and engaging forms of learning.
3. Holistic Approach to Skincare - Skincare Summer School's curriculum reflects a trend towards a more holistic approach to skincare that includes self-care rituals and education around skincare tools in addition to product knowledge.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the trend towards more accessible and comprehensive skincare education, as well as the use of social livestreaming platforms for educational purposes.
2. Education Technology (edtech) Industry - The trend towards more interactive and engaging forms of education presents disruptive innovation opportunities for companies in the education technology (EdTech) industry.
3. Wellness Industry - The trend towards a more holistic approach to skincare presents disruptive innovation opportunities for companies in the wellness industry, specifically those that offer self-care products and education.