Shyaway, a women’s personal brand, has launched a new campaign called ‘#justgoforit,’ which features real stories from women who have chosen to pursue their dreams despite obstacles or restrictions. The campaign focuses on sharing messages from women influencers on social media websites, including their fears, achievements, and how they took hold of their dream and brought it to fruition. Shyaway was established in 2015 to empower Indian women to define their own standards of beauty and have open conversations about intimate apparel.
"Everyone encounters situations in life where they have taken a leap of faith or have just gone for it and made a decision for good... #justgoforit campaign is our attempt to provide a platform to narrate women’s success stories, so that these powerful stories reach maximum people," said Mr. Gopinathan R, Founder of Shyaway.
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Trend Themes
1. Story-focused Empowerment Campaigns - Brands are launching campaigns featuring real stories from women who have pursued their dreams despite obstacles or restrictions.
2. Influencer Marketing - Social media influencers are being used to share messages of encouragement and empowerment for women.
3. Body-positive Movement - Intimate apparel brands are promoting body positivity and self-expression to empower women.
Industry Implications
1. Fashion and Apparel - Intimate apparel brands can disrupt the market by promoting body positivity and self-expression, and by encouraging women to share their success stories.
2. Marketing and Advertising - Brands can innovate their marketing strategies by embracing storytelling and empowering messages, and by working with social media influencers to reach a wider audience.
3. Media and Entertainment - Media outlets can introduce programming that highlights real women’s success stories in order to empower and inspire their viewership, and to promote a culture of empowerment and positivity.