Duck Donuts wanted to give fans something to sink their teeth into during Shark Week so it created the ultimate Shark Assortment.
Exclusively available from July 24th to 30th (Shark Week), the Shark Assortment featured a series of shark-themed confections. One of the donuts included was the Shark Attack, which featured blue vanilla icing with graham cracker crumbs, a sweet marshmallow drizzle, and a chewy Gummy Shark on top. Other donuts in the collection included the maple icing-topped Shark Bite and the Riptide Cinnamon Bun.
But it wasn't just Discovery's Shark Week that Duck Donuts' newest collection was inspired by. The brand also paid homage to its roots, as it began on the beaches of the Outer Banks. As Betsy Hamm, Duck Donuts CEO, explains, "We are thrilled to offer this refreshed, fun and playful assortment to guests featuring our classic beach vibe."
Shark-Themed Donut Collections
Duck Donuts Created a Shark Assortment for Shark Week
Trend Themes
1. Shark-themed Donut Collections - A donut shop creates a shark-themed assortment for Shark Week, offering unique and playful treats to customers.
2. Limited-time Availability - Exclusively available during Shark Week, a special donut collection entices customers seeking unique treats for a limited time.
3. Inspired by Brand Heritage - A donut brand pays homage to its beach origins by creating a shark-themed collection with a classic beach vibe for customers to enjoy.
Industry Implications
1. Donut Industry - Donut shops have an opportunity to tap into the popularity of themed collections to attract customers seeking unique and playful treats.
2. Food and Beverage Industry - The limited-time availability of themed collections creates a sense of urgency for customers and can drive sales in the food and beverage industry.
3. Tourism and Hospitality Industry - Themed donut collections that pay homage to brand heritage and local attractions can enhance the experience for tourists and customers in the tourism and hospitality industry.