Secret Whole Body Deodorant has been introduced by the brand as a series of cosmetics for consumers to choose as a way to combat against unwanted body odors. The product range includes water-based cream, smooth gliding stick and nitrogen-powered spray, which are each formulated to be gentle on the skin and will go on clear. The products are rated to deliver 72-hours of odor protection and are being launched in partnership with the ThirdLove clothing brand.
Senior Communications Director, Personal Care Portfolio at Procter & Gamble spoke on the new Secret Whole Body Deodorant range saying, "Body odor outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed. The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident."
Aluminum-Free Body Deodorants
Secret Whole Body Deodorant Provides Total Odor Protection
Trend Themes
1. Water-based Cream Deodorants - The introduction of water-based cream deodorants is disrupting the body deodorant industry by providing a gentle and clear solution for combating body odor.
2. Smooth Gliding Stick Deodorants - The launch of smooth gliding stick deodorants presents an innovative opportunity in the personal care industry to offer long-lasting odor protection with a gentle application.
3. Nitrogen-powered Spray Deodorants - The new nitrogen-powered spray deodorants offer a disruptive innovation in the beauty and cosmetics sector by providing 72-hours of odor protection in a clear formula.
Industry Implications
1. Personal Care - The introduction of Secret Whole Body Deodorant opens up new possibilities in the personal care industry to address body odor concerns beyond traditional armpit deodorants.
2. Beauty and Cosmetics - The launch of the Secret Whole Body Deodorant range creates a disruptive opportunity in the beauty and cosmetics industry to offer long-lasting odor protection in various innovative formulae.
3. Intimate Apparel - The partnership between Secret Whole Body Deodorant and ThirdLove presents an opportunity for the intimate apparel industry to further empower and celebrate women by addressing body odor concerns.