Protos is a new savory crisp brand that shares grain-free baked snacks made with legumes, pea protein and starches like tapioca and potato. The snacks can be found in vibrant varieties like Sour Cream & Onion, Summer Barbeque and Simply Salted. With 90 calories per serving, the crunchy snacks satisfy by being powered by plant protein, good for the gut and low in net carbs, which makes them appealing to a wide range of snackers.
Antithesis Foods' new crisp brand marks a shift for the company, which recently pivoted from sweet to savory snacks. The company announced that it will be sunsetting its Grabanzos snack line after multiple attempts to scale it and finding its chocolate supply unsustainable.
Grain-Free Baked Crisps
Protos' Savory Crisps are Made with Legumes, Pea Protein & Starches
Trend Themes
1. Grain-free Snacks - Protos' use of legumes, pea protein, and starches creates a trend towards grain-free snacks that are healthier, lower in carbs, and safe for people with gluten intolerance.
2. Plant-based Protein - Developing snacks with pea protein puts the spotlight on plant-based protein as an alternative to meat-based protein, creating an innovative trend that caters to a growing demand for vegan and vegetarian options.
3. Shift to Savory - Antithesis Foods' decision to shift towards savory snacks, as seen in Protos, reflects an innovative trend towards healthier snacking options with less sugar and more plant-based ingredients.
Industry Implications
1. Snack Foods - The introduction of grain-free, plant-based, and savory snacks, as shown in Protos, provides a disruptive innovation opportunity for the snack foods industry to cater to a more health-conscious and diverse consumer base.
2. Health & Wellness - Grain-free and plant-based snacks offer an innovative opportunity for the health and wellness industry to promote healthier snacking alternatives that are low in carbs and gluten-free, providing a good source of plant-based protein.
3. Sustainability - The decrease in chocolate supply and Antithesis Foods' shift towards more sustainable ingredients and packaging, as shown in Protos, create a disruptive innovation opportunity for the sustainable food industry to promote environmentally friendly packaging and ethical sourcing of ingredients.