Saltwater Woody has debuted its first collection of ready-to-drink cocktails in three ‘Lemon Mojito,’ ‘Pina Colada,’ and ‘Watermelon Pineapple Daiquiri’ flavors. The 12-ounce can contain 4.5% ABV and 99 calories, providing consumers with a convenient way to consume cocktails on the go. The ‘Lemon Moijto’ is a lemonade cocktail with notes of mint; Pina Colada tastes of coconut and pineapple; and the ‘Watermelon Pineapple Daiquiri’ is infused with hints of citrus, pineapple, and watermelon.
The Saltwater Woody brand recognizes the demand for craft cocktails and wants to provide its long-time customers with an easy way to consume them while having fun. Saltwater Woody is uniquely known for "cutting" its spirits with saltwater, enhancing the flavors and scent of the brew.
The Saltwater Woody cocktails are now available in bars, restaurants, and alcohol retailers in Kentucky and Indiana.
Saltwater-Infused Canned Cocktails
Saltwater Woody Delivers Three Ready-to-Drink Cocktails
Trend Themes
1. Ready-to-drink Cocktails - The trend of canned cocktails is disrupting the traditional way of drinking cocktails, providing consumers with convenience and ease of consumption on the go.
2. Saltwater-infused Beverages - The use of saltwater in alcoholic beverages is disrupting the conventional recipes of cocktails, adding unique flavors and enhancing the scent of the brew.
3. Low-calorie Alcoholic Beverages - The trend of low-calorie alcoholic beverages is disrupting the traditional alcoholic beverage industry with health-conscious consumers demanding healthier drink options.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of ready-to-drink cocktails and low-calorie alcoholic drinks to cater to the demand of health-conscious, time-strapped consumers.
2. Restaurant Industry - Restaurants can benefit from offering ready-to-drink cocktails as a convenient and enticing option for customers to enjoy with their meals.
3. Retail Industry - The retail industry can capitalize on the trend of saltwater-infused beverages by offering a variety of unique flavors to cater to the consumers' demand for innovative and novel alcoholic drinks.