The Sally Hansen Totally 90s Collection is a limited-edition range of nail polishes that are perfect for consumers of all ages to pick up as a way to enhance their manicures.
The 90s-themed nail polishes come in eight shapes including Frosted Tips, Be Bright Back, Beet Meat at the Mall, Mixtape, Nostalchick, Nice Nice Baby, Toadally Buggin' and Did I Blue That?. The polishes are crafted with the brand's Miracle Gel formula that boasts a gel-hybrid composition that's chip-resistant, only requires two steps to be applied and is 18-free.
The Sally Hansen Totally 90s Collection is priced at $12.99 for each shade, and is making its way now to drugstore, mass market and grocery retailers now. The product builds on the continued popularity of 90s culture amongst younger consumer demographics like Gen Z.
Vibrant Decade-Themed Nail Polishes
The Sally Hansen Totally 90s Collection is Limited-Edition
Trend Themes
1. 90s-themed Nail Polishes - The limited-edition Sally Hansen Totally 90s Collection offers consumers a nostalgic opportunity to enhance their manicures with 90s-inspired colors and names.
2. Miracle Gel Formula - Sally Hansen's Miracle Gel formula provides a chip-resistant, easy-to-apply and non-toxic alternative for consumers looking for long-lasting and vibrant nail polishes.
3. Continued Popularity of 90s Culture - The Sally Hansen Totally 90s Collection taps into the enduring appeal of 90s culture, particularly among younger consumers like Gen Z, creating a potential market for nostalgic and trendy beauty products.
Industry Implications
1. Beauty and Cosmetics - The release of the Sally Hansen Totally 90s Collection showcases a market opportunity for beauty and cosmetics brands to tap into consumer nostalgia with limited-edition and themed collections.
2. Fashion and Apparel - The popularity of the 90s theme in the Sally Hansen Totally 90s Collection offers fashion and apparel companies a chance to capitalize on this trend by creating clothing lines that align with the nostalgic aesthetic.
3. Retail and Ecommerce - The introduction of the Sally Hansen Totally 90s Collection presents a potential disruptive innovation opportunity for retail and ecommerce businesses to cater to the demand for nostalgic products and capitalize on the Gen Z demographic's affinity for 90s culture.