The Sally Hansen Color Therapy Bliss collection is a new series of beneficial nail polishes being launched to help support healthy nails in a decidedly colorful way. The nail polish collection consists of eight shades all including One Day at a Time, Morning Meditation, Pamper Me Purple, Positivi-Tea, Cool as a Cucumber, Everything Zen and Serene Green. The nail polishes are formulated with argan oil and biotin in the mix to help nourish nails, while also providing a relaxing touch of color.
The Sally Hansen Color Therapy Bliss collection is priced at $9.99 per shade, and is making its way now to drugstores, grocers and eCommerce retailers in the US now. The products come as part of a larger shift towards beauty products with beneficial attributes and ingredients.
Tranquil Nail-Nourishing Polishes
The Sally Hansen Color Therapy Bliss Collection Has Eight Shades
Trend Themes
1. Beneficial Nail Care - Incorporating nourishing ingredients like argan oil and biotin into nail polishes to support healthy nail growth and maintenance.
2. Colorful Wellness - Infusing nail polishes with relaxing colors to provide a soothing and enjoyable beauty experience.
3. Beauty Product Shift - Transitioning towards beauty products that offer both cosmetic benefits and nourishing properties for consumers' well-being.
Industry Implications
1. Cosmetics - Opportunity for cosmetics companies to innovate by incorporating beneficial ingredients into their nail polish formulations.
2. Retail - Potential for retailers to capitalize on the trend of beauty products with wellness attributes by offering a curated selection of nail polishes.
3. E-commerce - E-commerce platforms can seize the opportunity to feature and promote nail polishes that prioritize nail health alongside aesthetic appeal.