Frankford Candy is clearly in Easter mode because the brand just launched the new Rice Krispies Milk Chocolate ‘N Cereal Bunny.
Just as the name suggests, the new Rice Krispies Milk Chocolate ‘N Cereal Bunny is an adorable chocolate bunny made with the Snap, Crackle, and Pop of Kellogg’s Rice Krispies cereal. More specifically, the 1.6-ounce bunny is made with rich milk chocolate and studded with puffed rice cereal pieces throughout for an added crunch. Perhaps the most exciting detail is that this bunny will set you back just $1.
If the new Rice Krispies Milk Chocolate ‘N Cereal Bunny sounds right up your alley, Frankford Candy is also selling chocolate bunnies made with other popular cereals like Froot Loops, Fruity Pebbles, and Apple Jacks.
Rice Cereal-Studded Chocolates
The Rice Krispies Milk Chocolate ‘N Cereal Bunny is Here for Easter
Trend Themes
1. Easter-themed Cereal Chocolates - Confectionery brands can explore Easter-themed cereal chocolates as a trend to attract customer attention during the holiday season.
2. Incorporation of Unique Ingredients in Chocolates - Confectionery brands can explore the incorporation of unique and on-trend ingredients to add uniqueness, increase desirability and consumer engagement.
3. Affordable Novelty Products - Confectionery brands can create and market affordable novelty products that attract novelty-seeking customers and increase impulse purchases.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on Easter-themed cereal chocolates, incorporation of unique ingredients in chocolates, and affordable novelty products to increase customer engagement during the holiday season and impulse purchases.
2. Cereal Industry - The cereal industry can collaborate with confectionery brands to offer exciting and unique cereal-based products that stand out in the crowded market
3. Retail Industry - Retailers can stock and promote affordable novelty products, such as the Rice Krispies Milk Chocolate 'N Cereal Bunny, to attract novelty-seeking customers and increase impulse purchases.