These Diageo ready-to-serve cocktails have been unveiled for the Great Britain market as a series of premixed cocktails that are ready for consumers to pour for enjoyment from home.
The Cocktail Collection is targeted towards redefining the at-home drinking experience, and will consist of three options including Tanqueray Negroni, Johnnie Walker Old Fashioned and Ciroc Cosmopolitan. The drinks have an ABV ranging from 17.5% to 20.5%, depending on the option, and will each make their debut in March in 500ml bottles. Each bottle contains enough for five drinks and are perfect for serving when entertaining as a simple yet delicious tipple.
Marketing Manager RTDs at Diageo GB Nin Taank commented on the Diageo ready-to-serve cocktails saying, "We recognise that consumers are still looking to create quality, memorable experiences at home and The Cocktail Collection innovation in GB provides consumers with the means to easily elevate any occasion – whether they are hosting a dinner party, having drinks and nibbles with friends or treating themselves with a partner in the evening. The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options – the expertly crafted cocktails mean consumers can pour the perfect serve every time with ease."
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Trend Themes
1. At-home Drinking Experience - The Cocktail Collection aims to redefine the at-home drinking experience, offering consumers a convenient way to enjoy premium, ready-to-pour cocktails from the comfort of their own homes.
2. Premium Ready-to-serve Cocktails - Diageo's ready-to-serve cocktails provide consumers with accessible, expertly crafted options, giving them the ability to pour the perfect serve every time with ease.
3. Elevating Home Entertaining - The Cocktail Collection allows consumers to easily elevate any occasion at home, whether it's a dinner party, drinks with friends, or a special evening with a partner.
Industry Implications
1. Alcoholic Beverages - The introduction of branded, ready-to-pour cocktails presents opportunities for innovation in the alcoholic beverages industry, providing consumers with convenient and premium options for home consumption.
2. Food and Beverage Retail - The launch of Diageo's Cocktail Collection opens up possibilities for disruption in the food and beverage retail sector, as retailers can offer these pre-mixed cocktails as a convenient alternative for consumers.
3. Home Entertainment - The Cocktail Collection taps into the trend of at-home entertainment, offering an opportunity for innovation in the home entertainment industry by providing consumers with an easy way to elevate their drinking experiences.