Rancho La Gloria, a wine-based ready-to-drink beverage brand, has announced that it will be extending its popular De Agave Wine Cocktails line with the launch of its 'Skinny Margarita Cocktails.' The new RTD cocktails will come in two flavors: Classic Lime and Strawberry.
Of course, the name 'Skinny' refers to the fact that these cocktails are just 90 calories per bottle, catering to consumers who are either on a diet or prefer lighter, low-cal beverages. The cocktails themselves are made from fresh lime juice and 100% Blue Weber Agave, which is harvested from organic Blue Agave nectar and fermented in agave wine.
"The margarita has not only become a year-round cocktail, but also the number one drink of choice in the U.S. With our new Skinny Margarita, we're pleased to offer our consumers yet another way to enjoy agave margaritas and are excited to welcome those looking for low calorie, low sugar options to the Rancho family," said Russell Stanley, COO of Patco Brands.
Ready-Made Low-Cal Margaritas
Rancho La Gloria Launches RTD 'Skinny Margarita Cocktails' Line
Trend Themes
1. Low-cal Cocktails - The rise in popularity of low-calorie cocktails presents an opportunity for beverage brands to create new, healthier RTD options.
2. Ready-to-drink Beverages - Ready-to-drink beverages continue to be in high demand as consumers seek convenience and portability in their drinks.
3. Organic and Natural Ingredients - Consumers are increasingly looking for products made with organic and natural ingredients, providing an opportunity for brands to cater to this growing trend.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to capitalize on the trend toward low-calorie cocktails by developing new ready-to-drink options made with fresh, organic ingredients.
2. Health and Wellness Industry - The health and wellness industry can benefit from the rise in popularity of low-calorie cocktails by promoting these drinks as a healthier alternative to traditional options.
3. Organic Food Industry - The organic food industry can explore the opportunity to collaborate with beverage brands to develop RTD cocktails made with organic and natural ingredients to cater to consumers seeking healthier options.