Card-Linked Loyalty Clubs

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Qatar Airways Launches a Privilege Club with Exclusive Card Offers

Card Linked Offers, a new tool being launched by Qatar Airways Privilege Club, will let members incorporate Avios into their daily purchases. Privilege Club members can now enjoy added benefits through Card Linked Offers, which reward them for their everyday shopping, dining, and other purchases made with linked credit cards.

This exciting feature expands consumers' options by enabling them to collect and redeem Avios at numerous retail distributors and partners across Qatar. Members with Visa credit cards issued in over 70 countries supporting card linking can use this new feature.

"At Qatar Airways, we constantly look towards innovation and ensuring our services are unparalleled in the industry, and our loyalty programme is no different. Privilege Club has seen many enhancements in the last year including the adoption of Avios as the rewards currency, and the latest Card Linked Offers announcement only continues our programme of improvement," said Mr. Akbar Al Baker, Qatar Airways Group Chief Executive.
Trend Themes
1. Card-linked Loyalty Programs - The use of card-linked loyalty programs to incentivize everyday purchases for added benefits and rewards, with potential to expand to other industries such as hospitality and tourism.
2. Incorporation of Avios Rewards - The adoption of the Avios loyalty currency and its incorporation into daily purchases, presenting an opportunity for airlines and other companies to partner and offer exclusive rewards.
3. Expansion of Retail Partnerships - The expansion of retail partnerships and distributors for added redemption opportunities, promoting increased brand loyalty and potential for growth in the retail and e-commerce industry.
Industry Implications
1. Airlines - The integration of card-linked loyalty programs using Avios and other currencies within the airline industry, presenting a disruptive innovation opportunity to differentiate and add value to frequent flyer programs.
2. Credit Card Companies - The provision of card linked offers and the role of Visa as a support for the Qatar Airways Privilege Club, presenting an opportunity for credit card companies to partner with loyalty programs and expand their customer base.
3. Retail and E-commerce - The expansion of retail partnerships and distributors for added redemption opportunities, promoting increased brand loyalty and potential for growth in the retail and e-commerce industry.

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