ProsecGo by The 3rd BEVCO leans into the "anti-buzz revolution" and it speaks to the increasing number of young consumers who are reducing their consumption of alcohol—or cutting it out entirely. This bubbly, non-alcoholic beverage is a drink that's said to offer the taste and feeling of drinking champagne, all without the headaches and hangovers that may come as a result in the morning.
With innovative beverages like ProsecGo, The 3rd BEVCO is tapping into the ever-growing non-alcoholic beverage market and acknowledging that "Gen Z is drinking 20% less alcohol than Millennials did at the same age." Despite the fact that there are many non-alcoholic and sugar-free beverages on the market, ProsecGo is carved into a unique niche and it speaks to a wide range of people who want to celebrate special occasions and everyday moments without alcohol.
Bubbly Non-Alcoholic Beverages
ProsecGo Offers the Taste and Feeling of Drinking Champagne
Trend Themes
1. Non-alcoholic Beverages - The trend of embracing non-alcoholic beverages is becoming increasingly popular, creating opportunities for new beverage options to enter the market.
2. Bubbly Substitutes - The demand for non-alcoholic bubbly substitutes is increasing, offering a gap in the market for companies to create innovative and high-quality alternatives to traditional alcoholic beverages.
3. Anti-buzz Revolution - As more people opt for reducing or eliminating alcohol consumption, there is a growing market for products and services that cater to the 'anti-buzz revolution' lifestyle and promote non-alcoholic celebrations.
Industry Implications
1. Beverage Industry - The non-alcoholic beverage industry has the potential to capitalize on the trend of reducing alcohol intake, by innovating new products that offer high-quality and unique substitute options for traditional alcoholic drinks.
2. Hospitality Industry - The hospitality industry can integrate more non-alcoholic and sugar-free beverage options into their menus for guests who are looking for alternatives to traditional alcoholic drinks.
3. Event Planning Industry - The event planning industry can embrace the 'anti-buzz revolution' trend and offer non-alcoholic celebratory options for their clients, providing a unique and appealing selling point for their services.