Meta has announced a new pair of lightweight augmented reality (AR) glasses under the name 'Project Nazare.' As opposed to a fully self-powered headset like the Meta Quest 2, or a simple pair of connected smart glasses like the Meta x Ray-Ban project, Project Nazare will be a simple pair of AR-enabled eyewear that connects to a smartphone.
The Project Nazare glasses will display AR images and content powered by Meta apps, such as Facebook, and potentially new upcoming apps specifically for the Nazare. While Meta has not unveiled detailed specifications surrounding the performance, cost, or application of the Nazare headset, however, the company did release certain release date details. The first iteration of Project Nazare will launch by 2024, then, an upgraded version will be released in 2026, and a third upgraded version will come out around 2028.
Lightweight Augmented Reality Glasses
Meta is Working on AR Glasses that Pair with a Mobile Phone
Trend Themes
1. Lightweight AR Glasses - The development of lightweight AR glasses that pair with a mobile phone presents an opportunity for the wearable tech industry to create more convenient and accessible AR experiences for consumers.
2. Ar-enabled Smartphones - As AR glasses become more mainstream, there may be a trend towards smartphones designed specifically for AR content creation and consumption, opening up new opportunities in the smartphone industry.
3. AR App Development - As the popularity of AR glasses increases, so too will the demand for AR-enabled apps, creating a potential market for developers to create innovative and engaging AR content.
Industry Implications
1. Wearable Technology - The lightweight AR glasses market presents an opportunity for wearable tech companies to expand their product offerings and create more versatile and accessible AR experiences.
2. Smartphone - The development of AR-enabled smartphones can increase the demand for smartphones and offer new opportunities for smartphone manufacturers to create new products specifically designed for AR users.
3. App Development - The increasing demand for AR apps means that the app development industry has room to grow as more companies compete to create innovative and engaging content for the AR market.