These new Ferrero premium ice cream sticks are being launched into the UK market as a series of frozen treats perfect for consumers to enjoy from home.
The treats come in three varieties including Ferrero Rocher Dark, Ferrero Rocher eClassic and Raffaello, which are each inspired by their namesake chocolate original. Targeted towards young adults, the ice creams are arriving as individual sticks and multipacks with four servings priced at £2 and £4.75, respectively. The products are being launched ahead of the busy summertime season to offer a premium option for consumers to pick up.
UK * Ireland Sales Director at Ferrero Jason Sutherland spoke on the new Ferrero premium ice cream sticks saying, "Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream."
Artisan-Quality Ice Cream Treats
The Ferrero Premium Ice Cream Sticks Come in Three Flavors
Trend Themes
1. Premium Ice Cream Sticks - Opportunity for ice cream manufacturers to create premium, gourmet ice cream options for consumers.
2. Chocolate-inspired Flavors - Opportunity for chocolate companies to expand into the ice cream industry and offer flavors inspired by their confectionery products.
3. Cross-category Purchase - Opportunity for companies to create products that bridge the gap between different categories, such as confectionery and ice cream.
Industry Implications
1. Ice Cream - The ice cream industry can create premium, gourmet options for consumers who are willing to spend more for a high-quality product.
2. Chocolate - The chocolate industry can enter the ice cream market by offering flavors inspired by their popular confectionery products, such as Ferrero Rocher and Raffaello.
3. Confectionery - The confectionery industry can expand into the ice cream industry and create cross-category products that appeal to consumers looking for a new and unique treat.