The Popeyes Family Feast Meal is arriving for spring 2023 to offer families a one-stop shop for lunch or dinner that won't break the bank. The meal deal features six pieces of the brand's signature fried chicken in either classic or spicy flavor options alongside two classic or spicy sandwiches, two large sides and four biscuits. Priced starting at $29.99, the meal deal offers ample food for four or more people at a price point that's quite competitive when compared to individual meal alternatives.
The Popeyes Family Feast Meal is launching alongside the returning Big Box, which comes in two options for diners to choose from. Both meal options are arriving now at participating locations nationwide, but will only be around for a limited time.
Cost-Conscious QSR Family Meals
The Popeyes Family Feast Meal Offers Ample Fare for All
Trend Themes
1. Affordable Family Meal Solutions - There is an opportunity for quick service restaurants to market and innovate affordable family meal solutions for busy and cost-conscious consumers.
2. Competitive Pricing Strategies - With consumers being more price-sensitive in tough economic times, there is an opportunity for the quick-service restaurant industry to adopt competitive pricing strategies to remain viable and profitable.
3. Limited Time Offerings - Quick-service restaurants can drive sales growth by promoting time-bound promotions of innovative family meals to create a sense of urgency among consumers.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can capitalize on the trend towards affordable family meals by creating innovative meal solutions that cater to the needs of cost-conscious and busy consumers.
2. Food and Beverage Retail - In-store and online food retailers have a disruptive opportunity to introduce and promote affordable family meal solutions that offer value for money while meeting the diverse dietary preferences and needs of consumers.
3. Meal Kit Delivery Services - Meal kit delivery services can innovate offerings to include affordable and quick meal solutions that cater to the needs of busy families while offering a wide range of healthy and delicious options.