The iconic flavors of Takis can now be enjoyed in the form of ready-to-eat, gluten-free popcorn thanks to Popcornopolis Takis Fuego. This new partnership between the gourmet popcorn brand and Takis reinvents the spicy rolled tortilla chip snack as popcorn, packaged in cones with bright purple and red branding.
This non-GMO popcorn snack is boldly seasoned with a spicy and zesty combination of hot chili pepper and lime. The salty, savory and spicy popcorn treat promises to inspire delight among fans, and to highlight this launch, Popcornopolis will be collaborating with influencers who will be making unique recipes based on a 'Make Your Taste Buds Pop' theme. Across social media, new recipes and excitement will be captured with the #makeyourtastebudspop tag.
Chili-Lime Popcorn Snacks
Popcornopolis Takis Fuego Recreates Spicy Rolled Tortillas as Popcorn
Trend Themes
1. Spicy Snack Innovation - The combination of bold flavors and unique product formats is an opportunity for snack companies to tap into the growing demand for spicy snacks.
2. Collaborative Marketing - Collaborating with social media influencers to create unique recipes and shareable content is a disruptive marketing opportunity for food brands.
3. Gluten-free Alternatives - Offering gluten-free versions of popular snacks can enable food companies to tap into the growing market of consumers with gluten intolerance.
Industry Implications
1. Snack Food Industry - The snack food industry can innovate by exploring unique flavor combinations and product formats to cater to consumers' changing taste preferences.
2. Food Marketing Industry - The growing trend of collaborative marketing with social media influencers creates opportunities for food marketing agencies to partner with brands.
3. Gluten-free Food Industry - There is a growing market for gluten-free alternatives, creating opportunities for food companies to innovate and tap into this market.